For me branding can be a difficult thing. My mind is constantly flowing with new ideas and styles that I love. Seriously how do you choose one thing to represent you?
I love going on the journey with a client to find their brand. For them, it is a journey of self-discovery, trying to discern what will say “this is me” to a vast audience. For me, it is the challenge of sifting through my interpretation of someone to give them a visual representation that they will love and connect with.
On this journey with Rachel, we started out with clean modern lines and ended up with a strong hand written logo. I love the way the alternative marks give a nod to both styles. The pairing of a clean sans serif font with hand lettering is always a strong win. Adding the playful bohemian patterns really finished the whole look.
I love how when I look at her site now I get a clear picture of who she is as a photographer and who she is as a person. The simple logo paired with her beautiful photos tells a story of adventure, contentment, and beauty. Click here to see her work.